Open Development and Shared Success: Shenyang JINBEI Holds Overseas Business Conference

Across mountains and seas, JINBEI travels with its partners.

On April 28, Shenyang JINBEI held its overseas business conference in Shenyang. Nearly 100 global partners, industry experts and media representatives attended to mark a new stage in its international development.

Strategic agreement signing at the Shenyang JINBEI overseas business conference

As Chinese automakers expand into global markets, JINBEI (Shenyang) Automotive Co., Ltd. is taking part in international competition and cooperation. At the event, the company displayed a Haise vehicle that had been in service for 15 years and driven more than two million kilometers. It presented the vehicle as an example of product durability and its “Quality First” principle.

JINBEI Haise with more than two million kilometers of service

General Manager Dai Jun presented JINBEI’s overseas development plans. He said the company would focus on intelligent manufacturing, a diverse product range and an international supply chain. In production, it has upgraded its digital manufacturing system to make processes more automated, intelligent and efficient. In products, it will develop conventional and new energy vehicles for varied overseas applications. In supply chains, it will accelerate the development of KD plants and sales networks abroad. By 2030, it plans to establish several overseas production bases in key parts of Asia, Africa and Central and South America, enabling local production and maintenance of JINBEI vehicles. Its current overseas priorities are logistics and passenger transport, as it moves from entering markets toward deeper local operations.

General Manager Dai Jun presents JINBEI’s overseas development plans

At the conference, JINBEI signed strategic cooperation agreements with global partners to combine their strengths in vehicle exports, market development and KD projects. Guests also visited its upgraded digital factory to see its manufacturing capabilities firsthand.

Guests visit the JINBEI factory

Khaled, Chairman of Egypt’s JRE Group, praised the results of the partnership. He said the jointly invested CKD project was progressing in an orderly manner, supported by JINBEI’s market reputation and the companies’ previous cooperation. It is expected to help meet growing demand in Egypt, Africa, Arab markets and the Middle East.

JRE Group Chairman Khaled speaks at the conference

Raheem, a partner from Iraq who is nearly 80, traveled to Shenyang for the conference. He praised JINBEI and said his cooperation with the company began in 2008. He has imported nearly 20,000 vehicles across the JINBEI range, and said their quality and service have earned the trust of Iraqi customers. He hopes to maintain a long term partnership.

Iraqi partner Raheem speaks at the conference

Yasuhiro Hatada, Director of Toyota Tsusho’s Japan Commercial Vehicle Division, expressed high expectations for future cooperation. He said more than 30 years of work between Toyota and JINBEI had become an example of international cooperation in China’s automotive industry. Toyota Tsusho hopes to explore further work with JINBEI in overseas markets, supply chain optimization, new energy, intelligent technology and green manufacturing.

Toyota Tsusho Director Yasuhiro Hatada speaks at the conference

Zhang Yue, Party Secretary and Chairman of Shenyang Automotive Co., Ltd., said the company would support JINBEI’s overseas development under the Belt and Road Initiative. He described the goal as “research and development in China, manufacturing globally, and serving the world.”

Shenyang Automotive Chairman Zhang Yue speaks at the conference

The conference marked a new stage in JINBEI’s global development. The company says it will continue to uphold “Quality First,” deepen international cooperation and accelerate the international expansion of its technology, brand and supply chain.

Source: Shenyang JINBEI Automotive. Original article