JINBEI Opens First Exclusive Store in Egypt and Launches CKD Project

On October 13, JINBEI’s first exclusive brand store in Cairo officially began operations, marking progress in the Egyptian market and providing a base for further regional development. A Shenyang delegation, the JINBEI team and Egyptian partners attended the opening ceremony.

The Shenyang delegation and JINBEI team also visited Egyptian Royal JINBEI Automotive Trading Co., Ltd. (JRE), the strategic partner for JINBEI’s complete knock down (CKD) project in Egypt. After discussions, the parties agreed to deepen cooperation and accelerate construction of the CKD project. They aim to begin mass production as soon as possible, gradually expand capacity, strengthen research and development, support the local automotive value chain and advance further practical cooperation.

Egypt is an important overseas market for JINBEI’s classic Haise model. The opening of its first exclusive store and progress on the CKD project mark another step in the company’s strategy of entering overseas markets, building local operations and establishing a lasting presence. The developments are expected to strengthen JINBEI’s profile in the Middle East and North Africa and provide a new path for Shenyang manufacturing abroad.

Source: Shenyang Automotive Group. Original article