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A COMMERCIAL VEHICLE BRAND
BUILT FOR REAL WORK
- Brand established
- Cumulative export volume
- Installed base
- Countries & regions served
A full-scale
automotive group
The JINBEI brand was created in 1989 and has held a leading position in China’s light commercial vehicle market ever since. After 35 years of development it has become an industry benchmark — the only commercial vehicle brand whose name represents the entire category. The range now covers over a hundred models, including Haise, Haise King, New Express and Grand Haise, built around the core advantages of reliable quality and durability.
As early as 2006, JINBEI was designated a National Whole Vehicle Export Base by China’s Ministry of Commerce and the National Development and Reform Commission. It has formed a complete whole vehicle export sales network, now covering more than 80 countries and regions across Asia, Africa, the Middle East and Central and South America.
Designed in China, Manufactured Locally, Serving the World — moving from single-product export to technology licensing, localized production and government-to-government cooperation.
From 1949 to today
Explore the milestones behind JINBEI, from its origins in Shenyang to technology partnerships and two million vehicles.
1949Origins in Shenyang
September 1949: The automobile repair and manufacturing plant of the Northeast People’s Government Highway Administration was established.
1984A new manufacturing base
December 1984: The Shenyang automobile manufacturer selected Dadong District for its development site and was renamed Shenyang Car Manufacturing Plant.
1989Toyota technology cooperation
December 1989: Technical cooperation with Toyota began, introducing the JINBEI Haise light passenger vehicle.
1991Company founded and first CKD Haise
July 1991: Shenyang Jinbei Passenger Vehicle Manufacturing Co., Ltd. was formally established.
November 1991: The first completely knocked down (CKD) JINBEI Haise rolled off the production line.
1992New York listing
October 1992: JINBEI became the first Chinese enterprise to list overseas, on the New York stock market.
199710,000th Haise
January 1997: The 10,000th JINBEI Haise rolled off the line. JINBEI became China’s light passenger vehicle sales leader, beginning 19 consecutive years in first place.
1999200,000th Haise
July 1999: The 200,000th Haise rolled off the line. The model held more than 70% of China’s light passenger vehicle market.
2003Haise King MPV launched
January 2003: The company was renamed Shenyang Brilliance Jinbei Automotive Co., Ltd. In July, the Toyota technology based Haise King MPV entered production.
2004500,000 vehicles
September 2004: The 500,000th JINBEI vehicle rolled off the line, setting a new record for China’s light passenger vehicle industry.
2010One million vehicles
October 2010: JINBEI produced its one millionth vehicle and launched the Grand Haise.
2017Renault joint venture
December 2017: Brilliance Jinbei and Renault established Brilliance Renault Jinbei Automotive Co., Ltd.
2020Two million vehicles
November 2020: The two millionth JINBEI vehicle rolled off the line and the Haise King was launched.
2024JINBEI’s next chapter
September 2024: The company was renamed Jinbei (Shenyang) Automotive Co., Ltd.
JINBEI 4.0
manufacturing base
More than 150 industrial robots, with globally advanced manufacturing equipment from Yaskawa and FANUC (Japan) and Sames (France). In-depth supply-chain cooperation with CATL, Eve Energy and Nippon Paint. Benchmarked against international production standards, with Dürr test lines and digital applications such as RFID, CCR and MES.
From stamping
to assembly
The four shops inside the JINBEI 4.0 manufacturing base.
01Stamping
6000t press line, Gudel conveyors and ABB robots, full-automatic blanking line.
02Body
100+ robots at a 75% automation rate, flexible co-line for multi-platform production, MES application.
03Painting
Water-based B1B2 compact painting with automated spray and coating — advanced, reliable, economic and eco.
04Assembly
Flexible design and rational layout, Dürr inspection line, full-automated adhesive coating robot.
Want to see the plant
and the range?
Request a factory visit, a product catalogue or a quotation from the JINBEI overseas team.
